The Economic Naturalist by Robert Frank

The Economic Naturalist by Robert Frank

Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world--which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because it's cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons. The Economic Naturalist employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the cost benefit principle, the "no cash left on the table" principle, and the law of one price. There is no more delightful and painless way of learning these fundamental principles.

SKU	Nicht verfügbar
ISBN 13	9780465002177
ISBN 10	046500217X
Titel	The Economic Naturalist
Autor	Robert Frank
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	Basic Books
Erscheinungsjahr	2007-05-21
Seitenanzahl	240
Preise	Short-listed for Heathrow Travel Product Award: Travel Read, Non-Fiction 2009
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar