Economics in a Business Context by Alan Neale

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Economics in a Business Context by Alan Neale

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Teil der Business In Context Series-Serie

Zusammenfassung

This introductory economics text provides a business-centred, rather than discipline-centred approach to economics. This edition has been extensively rewritten and includes new material on business performance, management practice, the labour market environment and the European Union.

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Economics in a Business Context by Alan Neale

This text covers the key elements of economic theory, relating them to the overall success or failure of businesses. It explores contemporary business activity in firms trying to organize land, labour, capital and materials in the pursuit of competitive advantage. This edition has been extensively rewritten and includes new material on business performance, management practice, the labour market environment and the European Union. Theory and practice are linked with over 30 integrated mini-case studies of organizations from around the world. Core management issues are reinforced by chapter overviews, key concepts, case studies, exercises and discussion questions, summaries and further reading sections.

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SKU Nicht verfügbar
ISBN 13 9780412587603
ISBN 10 0412587602
Titel Economics in a Business Context
Autor Alan Neale
Serie Business In Context Series
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Cengage Learning EMEA
Erscheinungsjahr 1994-11-03
Seitenanzahl 336
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.