Electing the President, 2004 by Kathleen Hall Jamieson

Electing the President, 2004 by Kathleen Hall Jamieson

The 2004 presidential election was closely watched from all corners of the world and dominated the media for nearly a year. From the opening announcements of campaigns through the primaries and debates to the first Tuesday in November, the presidential election was ubiquitous, filling our email inboxes and directing our dinner conversation, turning us all into amateur political analysts. Electing the President, 2004 offers the views of the professional political operatives who ran the campaigns. In this volume, the consultants who brought the country the Bush-Cheney and Kerry-Edwards contest of 2004 explain the strategies behind the ads and debates, discuss what they did and failed to do to elect their candidates, and reveal their differing perspectives on the issues that mattered. Electing the President, 2004 focuses on events from September 11 to the release of the Osama Bin Laden tape that affected the outcome of the elections. The debates, the advertising, the work of 527 groups, the campaign organizations—all these components contributed to an eventful election season, with the two campaigns continually vying for the attention of the American public. Through this analysis of strategy—their own and their opponents'—these insiders offer a ringside seat to a hotly contested democratic process. Contributors: Mary Beth Cahill, Alex Castellanos, Elizabeth L. Cheney, Nicolle Devenish, Mike Donilon, Matthew Dowd, Tucker Eskew, David Jones, Bill Knapp, Chris LaCivita , Joe Lockhart, Brian McCabe, Mark McKinnon, Mark Mellman, Stephen Moore, Robert M. Shrum, Erik Smith, and Bill Zimmerman.

Kathleen Hall Jamieson is Elizabeth Ware Packard Professor of Communication at the Annenberg School for Communication and the Walter and Leonore Annenberg Director of the Annenberg Public Policy Center at the University of Pennsylvania. She is the author of Everything You Think You Know About Politics . . . And Why You're Wrong and editor, with Paul Waldman, of Electing the President, 2000, also published by the University of Pennsylvania Press.

SKU	Nicht verfügbar
ISBN 13	9780812219388
ISBN 10	0812219384
Titel	Electing the President, 2004
Autor	Kathleen Hall Jamieson
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	University of Pennsylvania Press
Erscheinungsjahr	2006-01-16
Seitenanzahl	264
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.