Electronic Commerce by Pierre Berthon

Electronic Commerce by Pierre Berthon

This exciting new text from The Dryden Press provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Features: * Many of the ideas presented have stood the test of presentations by practitioners in more than a dozen countries. * Reader-friendly and engaging writing style, illustrated with many practical examples of electronic commerce in action. * Recommended cases for each chapter allow instructors to easily acquire the cases they desire for their class from the publishers, i.e., Harvard Business School, European Case Clearing House. * The text has an international scope. Electronic Commerce examples from throughout the world are used, and all monetary values are expressed in US dollars and Euros.

SKU	Nicht verfügbar
ISBN 13	9780030265334
ISBN 10	0030265339
Titel	Electronic Commerce
Autor	Pierre Berthon
Buchzustand	Nicht verfügbar
Verlag	Cengage Learning, Inc
Erscheinungsjahr	1999-07-21
Seitenanzahl	162
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar