Elements of Export Marketing and Management
Elements of Export Marketing and Management
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Zusammenfassung
This revised edition provides a practical overall understanding of the techniques of export marketing on a cost-effective basis in a competitive environment. Emphasis is placed on complete professionalism and commitment together with the strategies and techniques to identify overseas market.
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Elements of Export Marketing and Management by Alan E Branch
This revised edition provides a practical overall understanding of the techniques of export marketing on a cost-effective basis in a competitive environment. Emphasis is placed on complete professionalism and commitment together with the strategies and techniques to identify and develop profitable overseas markets. Attention is also given to the market entry option and the servicing and management of the overseas market. The book is ideally suited not only for university and polytechnic courses in the United Kingdom but also for those concerned with economies in both developing and advanced countries. The author also wrote "Elements of Export Practice". An ELBS/LPBB edition is available.| SKU | Nicht verfügbar |
| ISBN 13 | 9780412355400 |
| ISBN 10 | 041235540X |
| Titel | Elements of Export Marketing and Management |
| Autor | Alan E Branch |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Cengage Learning EMEA |
| Erscheinungsjahr | 1990-03-08 |
| Seitenanzahl | 384 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |