{"product_id":"enchantment-book-guy-kawasaki-9781591843795","title":"Enchantment","description":"Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con­verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal.\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEnchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eKawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49573632999697,"sku":"GOR004302319","price":9.5,"currency_code":"CHF","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49655095034129,"sku":"GOR006056628","price":10.5,"currency_code":"CHF","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49791625330961,"sku":"CIN1591843790G","price":0.0,"currency_code":"CHF","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49889316471057,"sku":"CIN1591843790VG","price":0.0,"currency_code":"CHF","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51888665985297,"sku":"GOR014447330","price":8.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1591843790.jpg?v=1751150225","url":"https:\/\/www.worldofbooks.com\/de-ch\/products\/enchantment-buch-guy-kawasaki-9781591843795","provider":"World of Books ","version":"1.0","type":"link"}