The Essence of Small Business
The Essence of Small Business
Regular price
Checking stock...
Regular price
Checking stock...
Zusammenfassung
This work offers a practical approach with emphasis on decision-making. Real-life case studies aim to make the subject relevant for the student. The focus is on the development of the firm's international competitiveness.
The feel-good place to buy books
- Free delivery in the UK
- Supporting authors with AuthorSHARE
- 100% recyclable packaging
- B Corp - kinder to people and planet
- Buy-back with World of Books - Sell Your Books
The Essence of Small Business by Colin Barrow
The primary role of marketing managemernt, in any firm, is to evaluate the firm's competitiveness, then to design and execute effective marketing programmes. This book's practical approach helps the reader to analyse, select and evaluate appropriate conceptional frameworks for management decisions in the context of the international marketing process.| SKU | Nicht verfügbar |
| ISBN 13 | 9780137486410 |
| ISBN 10 | 0137486413 |
| Titel | The Essence of Small Business |
| Autor | Colin Barrow |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Pearson Education (US) |
| Erscheinungsjahr | 1998-01-28 |
| Seitenanzahl | 192 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |