Ethics in Public Relations by Patricia J Parsons

Ethics in Public Relations by Patricia J Parsons

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to both the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. It covers topics including the roles which lies, truth and honesty play; utilitarianism; practising respect and morality; authorship; conflicts of interest; PR and the corporate ethics programme; moonlighting; the impact of whistleblowing and more. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.

"Highly recommendedThis slim, readable volume should be a required textbook for any student of public realtions" Choice (USA)

Patricia J Parsons is an associate professor and past chair of the Department of Public Relations at Mount Saint Vincent University in Halifax, Nova Scotia, Canada. She currently teaches public relations ethics to undergraduates along with courses in strategy and managing organizational public relations. She also provides a consultative practice in healthcare communications and PR through her consultancy, Bio-medical Communications Inc. She is accredited in Public Relations by the Canadian Public Relations Society (CPRS) and is a CPRS fellow.

SKU	Nicht verfügbar
ISBN 13	9780749453329
ISBN 10	074945332X
Titel	Ethics in Public Relations
Autor	Patricia J Parsons
Serie	Pr In Practice
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Kogan Page Ltd
Erscheinungsjahr	2008-11-03
Seitenanzahl	208
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.