Exchange Behavior in Selling and Sales Management by Peng Sheng

Exchange Behavior in Selling and Sales Management by Peng Sheng

Exchange Behavior in Selling and Sales Management presents a pragmatic and easy-to-implement framework for the successful operation of selling and sales management. Focused specifically on the value-exchange behavior of buyers and sellers, the book is composed of eight fundamental building blocks, which provide: A revolutionary framework to describe the dynamics of consumer and organizational buying processes A scientific, analytical approach to the personal elements in selling A much needed insight into the personal interactions between buyers and sellers, both the implicit and explicit A new and unique structure which integrates psychographic data mining and modeling techniques in a sales context, for the first time Exchange Behavior in Selling and Sales Management reflects selling and sales management practices within the field, based upon the extensive experience of the authors and other contributors. It is essential reading for advanced students, practitioners and researchers in sales and marketing.

SKU	Nicht verfügbar
ISBN 13	9781138465961
ISBN 10	1138465968
Titel	Exchange Behavior in Selling and Sales Management
Autor	Peng Sheng
Buchzustand	Nicht verfügbar
Verlag	Taylor & Francis Ltd
Erscheinungsjahr	2017-08-15
Seitenanzahl	0
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar