Exploring Corporate Strategy with MyStrategyLab
Exploring Corporate Strategy with MyStrategyLab
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Exploring Corporate Strategy with MyStrategyLab by Gerry Johnson
Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.
Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.
| SKU | Nicht verfügbar |
| ISBN 13 | 9780273731566 |
| ISBN 10 | 0273731564 |
| Titel | Exploring Corporate Strategy with MyStrategyLab |
| Autor | Gerry Johnson |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Mixed media product |
| Verlag | Pearson Education Limited |
| Erscheinungsjahr | 2009-12-21 |
| Seitenanzahl | 881 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |