Extreme Trust by Don Peppers

Extreme Trust by Don Peppers

How companies can stay competitive in a world of total transparency. With their first book, 1993's The One-to-One Future, Don Peppers and Martha Rogers introduced the idea of managing interactive customer relationships, long before the Web and social networking made it standard business practice. With Extreme Trust, they look to the future once again, predicting that rising levels of transparency will require companies to protect the interests of their customers and employees proactively, even when it sometimes costs money in the short term. The importance of this trustability will transform every industry. Retail banks won't be able to rely as much on overdraft charges. Consumers will expect retailers to remind them when they have unused balances on gift cards. Credit card companies will coach customers to avoid excessive borrowing. Cell phone providers will help customers find appropriate calling plans for their usage patterns. Success won't come from top-down rules and processes, b

Becoming Lucy, Morning for Dove, Discovering Becky, Caroline's Decision, Not on the Menu, a portion of a novella collection with DiAnn Mills, Janice Thompson, and Kathleen Y'Barbo, and River Walk Christmas, a novella collection with Beth Goddard, Lynette Sowell, and Kathleen Y'Barbo are among Martha Rogers's works. She holds a master's degree in education and lives with her husband in Houston, Texas. She was a former schoolteacher and English instructor.

SKU	Nicht verfügbar
ISBN 13	9781591844679
ISBN 10	1591844673
Titel	Extreme Trust
Autor	Don Peppers
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	Penguin Putnam Inc
Erscheinungsjahr	2012-04-26
Seitenanzahl	336
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.