Flying High in a Competitive Industry by Jochen Wirtz

Flying High in a Competitive Industry by Jochen Wirtz

Singapore Airlines (SIA) is widely acknowledged as one of the leading airlines, if not the best airline, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag-carriers for decades, in an industry where it is notoriously difficult to succeed consistently? "Flying High in a Competitive Industry" begins with an analysis of the airline industry and its key trends, moving on to a broad outline of SIA's strategic drivers of success. Empirical research was conducted at SIA to gain a deeper understanding of its strategy, core competencies and internal organization, innovation processes, and human resource practices, in order to distill strategy lessons that can inform the strategies of any organization competing in intensely competitive industries. The book ends with some strategic lessons that we believe apply to any organization that aims to achieve sustainable success in hyper-competitive markets.

SKU	Nicht verfügbar
ISBN 13	9780071249645
ISBN 10	0071249648
Titel	Flying High in a Competitive Industry
Autor	Jochen Wirtz
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	McGraw-Hill Education - Europe
Erscheinungsjahr	2006-12-01
Seitenanzahl	248
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.