For God, Country and Coca-Cola by Mark Pendergrast

For God, Country and Coca-Cola by Mark Pendergrast

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company--and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world--this is business history at its best: in fact, "The Real Thing."

Mark Pendergrast was born in Atlanta and is a graduate of Harvard University. A business journalist, he has published articles and reviews in a number of magazines and newspapers, including the New York Times, the Sunday Times (London), and Financial Analyst.

SKU	Nicht verfügbar
ISBN 13	9780465054688
ISBN 10	0465054684
Titel	For God, Country and Coca-Cola
Autor	Mark Pendergrast
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Basic Books
Erscheinungsjahr	2000-03-17
Seitenanzahl	664
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar