Framework for Marketing Management
Framework for Marketing Management
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Zusammenfassung
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
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Framework for Marketing Management by Philip T Kotler
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.| SKU | Nicht verfügbar |
| ISBN 13 | 9780131452589 |
| ISBN 10 | 0131452584 |
| Titel | Framework for Marketing Management |
| Autor | Philip T Kotler |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Pearson Education (US) |
| Erscheinungsjahr | 2006-05-18 |
| Seitenanzahl | 384 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |