A Framework for Marketing Management
A Framework for Marketing Management
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A Framework for Marketing Management by Philip T Kotler
For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.| SKU | Nicht verfügbar |
| ISBN 13 | 9780137131846 |
| ISBN 10 | 0137131844 |
| Titel | A Framework for Marketing Management |
| Autor | Philip T Kotler |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Pearson Education (US) |
| Erscheinungsjahr | 2008-05-08 |
| Seitenanzahl | 384 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |