A Framework for Marketing Management by Philip T Kotler

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A Framework for Marketing Management by Philip T Kotler

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A Framework for Marketing Management by Philip T Kotler

For graduate and undergraduate marketing management courses.   Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

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SKU Nicht verfügbar
ISBN 13 9780137131846
ISBN 10 0137131844
Titel A Framework for Marketing Management
Autor Philip T Kotler
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Pearson Education (US)
Erscheinungsjahr 2008-05-08
Seitenanzahl 384
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.