From Lascaux to Brooklyn by Paul Rand

From Lascaux to Brooklyn by Paul Rand

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Zusammenfassung

The author defines aesthetics and the aesthetic experience, in particular as it affects the designer, and discusses topics including: the relation between art and business; the presentation of design ideas and sketches to prospective clients; and the debate over typographic style.

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From Lascaux to Brooklyn by Paul Rand

Illustrating his ideas with examples of his own graphic designs, as well as an eclectic collection of works, Rand discusses such topics as: the relation between art and business; the presentation of design ideas and sketches to prospective clients; the debate over typographic style; and the aesthetics of combinatorial geometry as applied to the grid. His book should be appropriate for anyone interested in the practice or theory of graphic design.
Rand, Paul: -

PAUL M. RAND is the founder, president, and CEO of Zocalo Group, one of the world's leading digital, social media, and word of mouth marketing agencies and one of the fastest growing companies inside Omnicom Group. He also serves at the Chief Digital Officer for Ketchum, a leading global communications firm. He served as president of the Word of Mouth Marketing Association (WOMMA) and is on the board of the national Council of Better Business Bureaus and vice chairman of the Dean's Advisory Board for DePaul University's Driehaus College of Business and Kellstadt Graduate School of Business.

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SKU Nicht verfügbar
ISBN 13 9780300066760
ISBN 10 0300066767
Titel From Lascaux to Brooklyn
Autor Paul Rand
Buchzustand Nicht verfügbar
Verlag Yale University Press
Erscheinungsjahr 1996-02-21
Seitenanzahl 200
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar