Frugal Innovation
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Frugal Innovation by Navi Radjou
Winner of the CMI Management Book of the Year 2016 Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global market for frugal products, and with potentially huge cost savings to be gained, frugal innovation is revolutionizing business and reshaping management thinking. This book explains the principles, perspectives and techniques behind frugal innovation, enabling managers to profit from the great changes ahead. The book explains: How to achieve mass customization, using low-cost robotics, inexpensive product design and virtual prototyping software. How consumers and other external partners can help develop products How to implement sustainable practices, such as the production of waste-free products How to change the corporate culture to become more frugal| SKU | Nicht verfügbar |
| ISBN 13 | 9781610395052 |
| ISBN 10 | 1610395050 |
| Titel | Frugal Innovation |
| Autor | Navi Radjou |
| Serie | Economist Books |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Economist |
| Erscheinungsjahr | 2015-02-10 |
| Seitenanzahl | 272 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |