Fundamentals of Strategy with Student Access Card by Gerry Johnson

Fundamentals of Strategy with Student Access Card by Gerry Johnson

Fundamentals of Strategy is a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.

Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

SKU	Nicht verfügbar
ISBN 13	9781408221198
ISBN 10	1408221195
Titel	Fundamentals of Strategy with Student Access Card
Autor	Gerry Johnson
Buchzustand	Nicht verfügbar
Verlag	Pearson Education Limited
Erscheinungsjahr	2008-12-15
Seitenanzahl	313
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar