Gaining and Sustaining Competitive Advantage
Zusammenfassung
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Gaining and Sustaining Competitive Advantage by Jay Barney
Explore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides readers and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. The fourth edition has been thoroughly updated to include the latest research in the field.
Jay Barney is a professor of management at the Ohio State University's Fisher College of Business. He has published numerous articles in strategy and management journals, as well as five bestselling textbooks on strategy. Trish Clifford is formerly the Director of Global Strategy Learning at McKinsey & Company, and now spends her time in private practice working with mid- and upper-level managers in a variety of companies to strengthen strategic capabilities through a tailored mix of consulting, workshops, experiential learning, asynchronous and classroom learning. She works throughout the US, Asia, and Europe.
| SKU | Nicht verfügbar |
| ISBN 13 | 9780136120926 |
| ISBN 10 | 013612092X |
| Titel | Gaining and Sustaining Competitive Advantage |
| Autor | Jay Barney |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Hardback |
| Verlag | Pearson Education (US) |
| Erscheinungsjahr | 2010-12-24 |
| Seitenanzahl | 520 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |