Global Business, International Edition by Mike W Peng

Global Business, International Edition by Mike W Peng

Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other books. Written by renowned international instructor and author Mike Peng, GLOBAL BUSINESS, 3E, International Edition is the first truly global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world have expanded globally. All-new video cases, world maps, and unique global debate sections help readers view business challenges from a truly global perspective.

SKU	Nicht verfügbar
ISBN 13	9781133584506
ISBN 10	1133584500
Titel	Global Business, International Edition
Autor	Mike W Peng
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Cengage Learning, Inc
Erscheinungsjahr	2013-01-15
Seitenanzahl	672
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar