Global Marketing
Global Marketing
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Global Marketing by Warren J Keegan
The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis.| SKU | Nicht verfügbar |
| ISBN 13 | 9780137023868 |
| ISBN 10 | 0137023863 |
| Titel | Global Marketing |
| Autor | Warren J Keegan |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Pearson Education (US) |
| Erscheinungsjahr | 2010-03-26 |
| Seitenanzahl | 624 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |