The Global Public Relations Handbook by Krishnamurthy Sriramesh

The Global Public Relations Handbook by Krishnamurthy Sriramesh

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Zusammenfassung

This edition of The Global Public Relations Handbook offers state-of-the-art discussions of the global public relations industry blending research-based theory with practice presented in essays from both academics and practitioners.

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The Global Public Relations Handbook by Krishnamurthy Sriramesh

This edition of The Global Public Relations Handbook offers state-of-the-art discussions of the global public relations industry blending research-based theory with practice presented in essays from both academics and practitioners.

Winner of the 2020 PRIDE award from NCA's Public Relations Division

Krishnamurthy Sriramesh, PhD, is Professor of Public Relations and Director of the Professional Masters in Corporate Communication program at the College of Media, Communication, and Information, University of Colorado, Boulder. His award winning teaching and research experience spans five continents covering topics such as culture and public relations, globalization and public relations, Corporate Social Responsibility, and Public Relations for Development.

Dejan Verčič, PhD, is Professor, Head of Department of Communication and Head of the Centre for Marketing and Public Relations at the University of Ljubljana, and Partner and Knowledge Director in the strategic communication company Stratkom d.o.o., Slovenia. His research focuses on digitalization, globalization, and strategic communication.

SKU Nicht verfügbar
ISBN 13 9780367370138
ISBN 10 0367370131
Titel The Global Public Relations Handbook
Autor Krishnamurthy Sriramesh
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Routledge
Erscheinungsjahr 2019-11-04
Seitenanzahl 366
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar