Global Strategic Management by Kamel Mellahi

Global Strategic Management by Kamel Mellahi

Global Strategic Management is a core textbook for International and Global Strategy courses, and is suitable as a supplementary text for strategic management or international business courses. This text is the first to offer a truly global, as opposed to multinational, perspective on strategy. It covers both traditional strategic management topics, and new topics, such as corporate social responsibility and new technologies. Global Strategic Management gives the student a thorough understanding of the wide range of theories and research available in this field, while providing both mini-cases and full-length cases of successful global companies from the United States, Europe and emerging economies, such as India. ONLINE RESOURCE CENTRE For lecturers: suggested answers to discussion questions and case questions, PowerPoint slides. For students: links to web sites of interest.

Jedrzej George Frynas is Professor of Corporate Social Responsibility and Strategic Management at Middlesex University Business School.

Kamel Mellahi is Professor of Strategic Management at Warwick Business School, University of Warwick.

SKU	Nicht verfügbar
ISBN 13	9780199266159
ISBN 10	0199266158
Titel	Global Strategic Management
Autor	Kamel Mellahi
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Oxford University Press
Erscheinungsjahr	2004-12-01
Seitenanzahl	416
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.