Great Expectations by Charles Dickens

Great Expectations by Charles Dickens

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.

Charles Dickens (1812-1870) has been remembered in history as one of the greatest authors of the Victorian era. Not only having received tremendous success while he was alive, Charles Dickens' work continues to be read as voraciously as when it was first published. Because of his tremendous popularity, Charles Dickens has secured himself the position of not only being one of the greatest writers of his generation, but one of the most celebrated writers of all time. In addition to his writing, Charles Dickens was a prominent activist, dedicating much of his life to fighting for better social conditions for the poor as well as powerfully advocating for better laws to protect the rights of children. When a piece of literature refers to either unfair working and living conditions, or else portrays the state of a morally corrupt social class, the writing is thus referred to as Dickensian. Much of literary traditions thus owe their inspiration from the writing of Charles Dickens.