Green to Gold by Daniel C Esty
A must-read guide for business leaders who want to profit from the Green Revolution and avoid its many pitfalls Winner of the 2007 National Best Books Award in the Business: Management and Leadership category An (800) CEO-READ best-seller and top 25 business book for corporate America This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors’ rich experience with forward-thinking companies around the world, Green to Gold demonstrates how corporations create value by building environmental thinking into their overall business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice for making sense of environmental challenges, and they offer detailed case examples of how companies achieve both environmental and business success—establishing an eco-advantage in the marketplace. Green to Gold is written for executives at all levels and businesses of all kinds. It guides the business leader through pollution and natural resource management issues and the growing pressure from outside stakeholders to strive for sustainability. While highlighting successful strategies, Esty and Winston also examine why environmental initiatives may fail despite best intentions. With practical suggestions for incorporating environmental thinking into core business strategy, and with a clear focus on execution—not legalisms, platitudes, and abstractions—Esty and Winston present a thoughtful, pragmatic roadmap that shows how companies can use environmental pressures and responsibilities to spark innovation and drive growth.
“A manual on how to turn your company into an eco-success, catching the current wave of consumer and government interest in saving the world from environmental catastrophe”—Fiona Harvey, Financial Times
“Green To Gold is a comprehensive catalogue . . . jam-packed with eye-opening corporate programs, defying the usual cant that environmental concerns will only hurt companies.”—Toronto Globe and Mail
Selected as a “Top 25 Business Book: What Corporate America Is Reading,” by (800) CEO-READ
Selected one of the best business books of 2006 by Soundview Executive Book Summaries
Selected as a 2007 “Outstanding” book by AAUP University Press Books for Public and Secondary School Libraries
Winner of the Bronze ForeWord Magazine Book of the Year Award in Business & Economy
Finalist for the 2007 Terry Book Award given by the Academy of Management
“The future of our country and our children’s world depends on getting society on a sustainable track with regard to both energy needs and environmental requirements. It is up to corporate leaders to meet this challenge, and Green to Gold blazes a trail for businesses of all kinds to follow.”—Michael Morris, CEO, American Electric Power
“Environmental issues and community concerns are increasingly part of the core business model and day-to-day operations of many companies. Green to Gold provides cutting-edge guidance for executives on how to execute this agenda—and gain an ‘eco-advantage.’”—Antony Burgmans, chairman, Unilever
“Every business, big or small, in manufacturing or services, faces environmental risks and opportunities. Esty and Winston show how companies have benefited from taking these challenges as strategic opportunities, but they also detail why corporate environmental initiatives often fall flat. There are important lessons to be learned from both the successes and the failures.”—Bertrand Collomb, chairman, Lafarge
“Environment and sustainability issues have become an important focus in business generally and in the financial world in particular. Green to Gold is rich with both big-picture thinking and practical ‘how-to’ suggestions that will help bankers, analysts, fund managers, and investors stay on top of the ‘green wave.’”—Larry Linden, advisory director, Goldman Sachs
“Esty and Winston have produced a compelling blueprint for how companies can address critical environmental problems, from climate change to water, and improve their performance, gain competitive advantage, make more money, and win friends.”—William K. Reilly, founding partner, Aqua International Partners, and former administrator, US Environmental Protection Agency
“Green To Gold is a comprehensive catalogue . . . jam-packed with eye-opening corporate programs, defying the usual cant that environmental concerns will only hurt companies.”—Toronto Globe and Mail
Selected as a “Top 25 Business Book: What Corporate America Is Reading,” by (800) CEO-READ
Selected one of the best business books of 2006 by Soundview Executive Book Summaries
Selected as a 2007 “Outstanding” book by AAUP University Press Books for Public and Secondary School Libraries
Winner of the Bronze ForeWord Magazine Book of the Year Award in Business & Economy
Finalist for the 2007 Terry Book Award given by the Academy of Management
“The future of our country and our children’s world depends on getting society on a sustainable track with regard to both energy needs and environmental requirements. It is up to corporate leaders to meet this challenge, and Green to Gold blazes a trail for businesses of all kinds to follow.”—Michael Morris, CEO, American Electric Power
“Environmental issues and community concerns are increasingly part of the core business model and day-to-day operations of many companies. Green to Gold provides cutting-edge guidance for executives on how to execute this agenda—and gain an ‘eco-advantage.’”—Antony Burgmans, chairman, Unilever
“Every business, big or small, in manufacturing or services, faces environmental risks and opportunities. Esty and Winston show how companies have benefited from taking these challenges as strategic opportunities, but they also detail why corporate environmental initiatives often fall flat. There are important lessons to be learned from both the successes and the failures.”—Bertrand Collomb, chairman, Lafarge
“Environment and sustainability issues have become an important focus in business generally and in the financial world in particular. Green to Gold is rich with both big-picture thinking and practical ‘how-to’ suggestions that will help bankers, analysts, fund managers, and investors stay on top of the ‘green wave.’”—Larry Linden, advisory director, Goldman Sachs
“Esty and Winston have produced a compelling blueprint for how companies can address critical environmental problems, from climate change to water, and improve their performance, gain competitive advantage, make more money, and win friends.”—William K. Reilly, founding partner, Aqua International Partners, and former administrator, US Environmental Protection Agency
Daniel C. Esty is Hillhouse Professor of Environmental Law and Policy at Yale University with appointments in the Environmental and Law Schools. He is also a former top official with the U.S. Environmental Protection Agency and has advised companies across the world on corporate environmental strategy. Andrew S. Winston is director of the Corporate Environmental Strategy Project at Yale’s Environment School. He has advised companies on corporate strategy while at Boston Consulting Group and has held management positions in strategy and marketing at such leading media companies as Time Warner and Viacom.
| SKU | Nicht verfügbar |
| ISBN 13 | 9780300119978 |
| ISBN 10 | 0300119976 |
| Titel | Green to Gold |
| Autor | Daniel C Esty |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Hardback |
| Verlag | Yale University Press |
| Erscheinungsjahr | 2006-11-30 |
| Seitenanzahl | 384 |
| Preise | Runner-up for IndieFab awards (Business/Finance) 2006, Commended for Independent Publisher Book Awards (Environment) 2007 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |