Hegarty on Advertising
Zusammenfassung
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Hegarty on Advertising by John Hegarty
First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the world’s leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal ‘Vorsprung durch Technik’, among many, many other highly successful campaigns for major brands. This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegarty’s own career since the original book was first published in 2011. One new section – ‘Why I’m now parking my ideas in a garage’ – discusses Hegarty’s new company, The Garage. In the other new section – ‘From Unilever to the UN via a llama’ – Hegarty talks predominantly about the ad he did for the UN’s ‘Global Goals for their Sustainable Development’ campaign.
John Hegarty is one of the world’s most famous advertising creatives. Founding Creative Partner of Bartle Bogle Hegarty (BBH), he has received, among other awards, the D&AD President’s Award for outstanding achievement and the International Clio Award. He is a member of The One Club of the New York Creative Hall of Fame.
| SKU | Nicht verfügbar |
| ISBN 13 | 9780500293638 |
| ISBN 10 | 0500293635 |
| Titel | Hegarty on Advertising |
| Autor | John Hegarty |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Hardback |
| Verlag | Thames & Hudson Ltd |
| Erscheinungsjahr | 2017-11-09 |
| Seitenanzahl | 232 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |