Hidden in Plain Sight by Erich Joachimsthaler

Hidden in Plain Sight by Erich Joachimsthaler

Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one's entire music library. This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people's consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples' lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company's growth strategy.

Erich Joachimsthaler is the Founder and Chief Executive Officer of Vivaldi Partners, a strategy and marketing consulting company.

SKU	Nicht verfügbar
ISBN 13	9781422101650
ISBN 10	1422101657
Titel	Hidden in Plain Sight
Autor	Erich Joachimsthaler
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	Harvard Business Review Press
Erscheinungsjahr	2007-04-16
Seitenanzahl	253
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar