The Hype Machine by Sinan Aral

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The Hype Machine by Sinan Aral

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Zusammenfassung

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED In this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialization’ has profoundly changed us.

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The Hype Machine by Sinan Aral

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED In this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how hyper-socialization has profoundly changed us.

Sinan Aral is the David Austin Professor of Management at MIT, where he is a Professor of IT & Marketing, Chair of the Marketing Department, Professor in the Institute for Data, Systems and Society and where he co-leads MIT’s Initiative on the Digital Economy. He is currently a general partner at Manifest Capital and on the Advisory Board of the Alan Turing Institute for Data Science in London. Sinan’s research has won numerous awards including the Microsoft Faculty Fellowship, the PopTech Science Fellowship, an NSF CAREER Award and a Fulbright Scholarship. In 2014, he was named one of the World’s Top 40 Business School Professors Under 40.

SKU Nicht verfügbar
ISBN 13 9780008277130
ISBN 10 0008277133
Titel The Hype Machine
Autor Sinan Aral
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag HarperCollins Publishers
Erscheinungsjahr 2020-09-17
Seitenanzahl 352
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
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