I'd Like the World to Buy a Coke
I'd Like the World to Buy a Coke
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Zusammenfassung
Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it. The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history.
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I'd Like the World to Buy a Coke by David Greising
Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it...The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.
"Roberto CGoizueta left a legacy that extends far beyond Coca-Cola. He's the man who showed that a company could expand by narrowing its focus to soft drink sales and that a brand name could become a marketing juggernaut"-The Wall Street Journal (October 20, 1997)
| SKU | Nicht verfügbar |
| ISBN 13 | 9780471345947 |
| ISBN 10 | 0471345946 |
| Titel | I'd Like the World to Buy a Coke |
| Autor | David Greising |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | John Wiley and Sons Ltd |
| Erscheinungsjahr | 1999-05-25 |
| Seitenanzahl | 334 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |