Imaginative Marketing by Jonathan Gabay

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Imaginative Marketing by Jonathan Gabay

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Teil der Teach Yourself-Serie

Zusammenfassung

Successful marketing involves looking at your organisation and the world it occupies from the perspective of the customer. This guide explores the link between this "marketing philosophy", marketing theories and marketing practice, and includes examples set in non-traditional contexts.

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Imaginative Marketing by Jonathan Gabay

Successful marketing involves looking at the organisation concerned and the world it occupies from the perspective of the customer. This guide explores the link between this "marketing philosophy', marketing theories and marketing practice. It includes a range of examples and situations, covering non-traditional contexts, and readers are encouraged to "become involved" with case histories, self-checks and action checklists. Dr Rushton is the co-author of "Effective Distribution Management" and "Marketing".

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SKU Nicht verfügbar
ISBN 13 9780340576014
ISBN 10 0340576014
Titel Imaginative Marketing
Autor Jonathan Gabay
Serie Teach Yourself
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag John Murray Press
Erscheinungsjahr 1998-11-04
Seitenanzahl 253
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar