Imperial persuaders

Imperial persuaders

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Zusammenfassung

This text traces the historically changing image of non-white people in British advertising during the colonial period. It reveals the historical and production context of many advertising icons and also develops a detailed textual analysis of the images.

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Imperial persuaders by Anandi Ramamurthy

The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco. -- .
Anandi Ramamurthy is Senior Lecturer in Film and Media Studies at the University of Central Lancashire
SKU Nicht verfügbar
ISBN 13 9780719063794
ISBN 10 0719063795
Titel Imperial persuaders
Autor Anandi Ramamurthy
Serie Studies In Imperialism
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Manchester University Press
Erscheinungsjahr 2003-08-21
Seitenanzahl 256
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar