Influence Is Your Superpower by Zoe Chance

Influence Is Your Superpower by Zoe Chance

You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Zoe Chance shows us that, used intelligently, influence is like a superpower that brings great ideas to life.

Based on the most popular course at Yale School of Management, Mastering Influence and Persuasion, this transformative book draws on groundbreaking research in behavioral economics, neuroscience, and psychology to explain how to effect change that's meaningful, durable, and contagious.

Influence doesn't work the way you think because you don't think the way you think. Move past common misconceptions--like the idea that asking for more will make people dislike you--and learn why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to negotiate more comfortably and creatively, sway people who hate being told what to do, cultivate more charisma, and spot liars and manipulators before it's too late.

Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It's an ethical approach to influence that will make life better for everyone, starting with you.

Zoe Chance teaches influence and persuasion at Yale School of Management. Her research has been published in top academic journals like Proceedings of the National Academy of Science and Psychological Science and covered by the Harvard Business Review, The Economist, BBC, Time, Forbes, The Wall Street Journal, The Washington Post, and The New York Times. Thinkers50 named Zoe one of the world's top up-and-coming management thinkers. Her framework for behavior change is the foundation for Google's food program, helping 70,000 employees make healthier choices every day. Before coming to Yale, she earned a doctorate in marketing at Harvard, worked in sales jobs like door-knocking and telemarketing, and managed a $200 million segment of the Barbie brand at Mattel.

SKU	Nicht verfügbar
ISBN 13	9781984854339
ISBN 10	198485433X
Titel	Influence Is Your Superpower
Autor	Zoe Chance
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	Random House USA Inc
Erscheinungsjahr	2022-02-01
Seitenanzahl	304
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.