Innovation Management and New Product Development by Paul Trott

Innovation Management and New Product Development by Paul Trott

The management of innovation and product development is becoming critical as new products become a source of competitive advantage for many firms. In many industries it is the firms whose employees develop exciting products, that customers will want to buy, who will be successful. This text offers final year undergraduate and post-graduate students a contemporary view of innovation management that focuses on the links and overlaps between groups and disciplines. It takes a necessarily broad perspective, bringing together the three areas of business - organisation strategy, marketing and R&D. Moreover, it offers a framework through which students can view the management process of innovation.

SKU	Nicht verfügbar
ISBN 13	9780273631118
ISBN 10	027363111X
Titel	Innovation Management and New Product Development
Autor	Paul Trott
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Pearson Education Limited
Erscheinungsjahr	1998-09-08
Seitenanzahl	320
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.