International Marketing and Export Management by Gerald Albaum

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International Marketing and Export Management by Gerald Albaum

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Zusammenfassung

The third edition of this text which retains coverage of the closely related subjects of marketing and export management. Giving students a realistic picture of marketing strategies in the international arena, coverage includes small, medium and large multinational operations.

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International Marketing and Export Management by Gerald Albaum

As international trade barriers continue to disappear, more small and medium sized companies are gaining access to international markets. For such companies exporting is a central part of the international marketing process.The third edition of this text retains its unique coverage giving students a realistic picture of marketing strategies in the international arena. New features of the third edition include an analysis of the impact of government and politics and the effects of the latest technologies.

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SKU Nicht verfügbar
ISBN 13 9780201419641
ISBN 10 0201419645
Titel International Marketing and Export Management
Autor Gerald Albaum
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Pearson Education (US)
Erscheinungsjahr 1998-03-20
Seitenanzahl 576
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.