International Marketing Strategy by Isobel Doole

International Marketing Strategy by Isobel Doole

The new edition of this acclaimed work examines from an analytical and pragmatic outlook how to adapt marketing strategies to prevailing market conditions. Most of the 50 articles are new to the third edition and all are by recognized international experts. They have been carefully edited into an integrated framework to guide and stimulate the reader and fully reflect the rapidly changing world marketing environment. The objective is to help the reader define the problems he or she is likely to encounter in international marketing, bearing in mind that defining the problem is the single most important prerequisite to solving it. The present collection is designed to meet the need of both executives and students for impulses to stimulate their own thinking. It enables the reader to make his or her own diagnosis of differences and similarities in marketing structures around the world, and it provides guidelines for the planning of appropriate marketing strategies.

SKU	Nicht verfügbar
ISBN 13	9781861527721
ISBN 10	1861527721
Titel	International Marketing Strategy
Autor	Isobel Doole
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Cengage Learning EMEA
Erscheinungsjahr	2001-09-13
Seitenanzahl	544
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.