Internet Marketing, 2/e, with e-Commerce PowerWeb by Rafi Mohammed

Internet Marketing, 2/e, with e-Commerce PowerWeb by Rafi Mohammed

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Zusammenfassung

Presents a four stage framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. This four stage customer-centric framework aims to show readers how to use the Internet to create intense and profitable relationships with their customers.

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Internet Marketing, 2/e, with e-Commerce PowerWeb by Rafi Mohammed

Presents a four stage framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. This four stage customer-centric framework aims to show readers how to use the Internet to create intense and profitable relationships with their customers.
Bernard J. Jaworski is Vice-Chairman of Marketspace LLC and heads its Monitor Executive Development business unit.
SKU Nicht verfügbar
ISBN 13 9780072865264
ISBN 10 0072865261
Titel Internet Marketing, 2/e, with e-Commerce PowerWeb
Autor Rafi Mohammed
Buchzustand Nicht verfügbar
Bindungsart Hardback
Verlag McGraw-Hill Education - Europe
Erscheinungsjahr 2003-05-16
Seitenanzahl 768
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar