Internet Strategies by D Stroud

Internet Strategies by D Stroud

The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organisations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology. In this book, Dick Stroud looks at the business implications of the internet at a strategic level. Without going into technical details, he looks at what is driving the development of the internet and how it might impact on a number of aspects of an organisation's operations. He then defines strategies that can be adopted and outlines the benefits and weaknesses of each, providing the diagnostic tools to enable managers to make decisions about their own businesses.

DICK STROUD is a business consultant specialising in advising companies on their Internet activities. His career includes working with Olivetti, IBM and PA Management Consultants. He is the course director for the Chartered Institute of Marketing Internet training Programme and his teaching experience includes London Business School and Southampton University Business School.

SKU	Nicht verfügbar
ISBN 13	9780333698518
ISBN 10	0333698517
Titel	Internet Strategies
Autor	D Stroud
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	Palgrave Macmillan
Erscheinungsjahr	1998-06-19
Seitenanzahl	310
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar