Introduction to e-Business by Colin Combe

Introduction to e-Business by Colin Combe

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

Colin Combe, Senior Lecturer, Glasgow Caledonian University

Colin Combe is a senior lecturer in strategic management at Glasgow Caledonian University. He teaches modules in strategy, entrepreneurship and innovation and digital economy to a range of UG and PG courses. His research interests are in social innovation, innovation strategies and the intellectual
property of digital technologies. He has published many academic articles on these subjects and presented papers to international conferences.

Previously, he has worked as research consultant for the World Bank culminating in a report into administrative capacities for e-government harmonisation in the EU. Colin represents GCU on the ERDF funded INNOVATE project that focuses on economic growth strategies for the knowledge-based and
creative industries in the Atlantic Area. This project has funded the establishment of the Social Innovation Network at GCU that is a platform for collaboration and knowledge-sharing on social innovation between academics, practitioners and policymakers.

SKU	Nicht verfügbar
ISBN 13	9780750667319
ISBN 10	0750667311
Titel	Introduction to e-Business
Autor	Colin Combe
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Taylor & Francis Ltd
Erscheinungsjahr	2006-02-17
Seitenanzahl	446
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar