Introduction to Marketing
Zusammenfassung
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Introduction to Marketing by Carl Mcdaniel
With its engaging presentation of concepts, INTRODUCTION TO MARKETING, 11e, International Edition, will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. With coverage of current marketing practices and exciting new features, McDaneil, Lamb, and Hair’s INTRODUCTION TO MARKETING, 11e, International Edition, will have students saying, "Now that's marketing."| SKU | Nicht verfügbar |
| ISBN 13 | 9780538754873 |
| ISBN 10 | 0538754877 |
| Titel | Introduction to Marketing |
| Autor | Carl Mcdaniel |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Cengage Learning, Inc |
| Erscheinungsjahr | 2010-05-05 |
| Seitenanzahl | 804 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |