Invisible Advantage by Jonathan Low

Invisible Advantage by Jonathan Low

A provocative look at how intangible assets are revolutionizing business practice, management, and strategy--from the experts at Cap Gemini Ernst & Young's Center for Business Innovation. IBM spends 3. 5 billion dollars to acquire Lotus Development Corporation--and, more important, its chief programmer. French luxury-brands manufacturer LVMH invests in building its own retail shops to reinforce and control their image. Meanwhile, the Institute for Chartered Accountants in England and Wales issues a report that challenges the effectiveness of traditional corporate financial statements. In Invisible Advantage, Jonathan Low and Pam Kalafut explore the profound degree to which "intangible assets" are defining corporate value and driving decision making in all areas. The authors estimate that fully one-third of an organization's value is derived from elements that can't be seen, such as quality of leadership, strategy execution, reputation, and innovative culture. Invisible Advantage is a decoder ring to the intangibles economy--identifying the twelve "measures that matter" for any business today and outlining the new rules by which managers must play in order to attract the most talented employees, profitable customers, collaborative partners, and aggressive investors.

SKU	Nicht verfügbar
ISBN 13	9780738205397
ISBN 10	0738205397
Titel	Invisible Advantage
Autor	Jonathan Low
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	INGRAM PUBLISHER SERVICES US
Erscheinungsjahr	2002-05-15
Seitenanzahl	259
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar