ISE Strategic Management: Concepts by Frank Rothaermel

ISE Strategic Management: Concepts by Frank Rothaermel

Strategic Management, 5e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 5e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students’ skills to become successful future leaders capable of making well-reasoned strategic decisions. Rothaermel Strategic Management is also available through our Connect learning platform along with a host of supplementary resources for both instructors and students. We’re delighted to announce that as of June 27th this also includes a ‘European Connect Companion’ – 11 brand new full case studies and a further 4 mini-case studies with a largely European focus (UK, Netherlands, France, Denmark, Greece, India) taken from Unilever, 77 Diamonds, SSP Group, De La Rue, Tata Motors, Richer Sound, Vivendi, KPMG, SeCyber, Aalborg CSP, Winerie Parisienne, H+H, Aegean Airlines and the UK Post Office, with a further case looking at the development of the micro-mobility model in Paris.  All of the new case studies come with assignable multiple-choice questions and teaching notes.

Frank T. Rothaermel (Ph.D., University of Washington) is a professor of Strategic Management and in the Scheller College of Business at the Georgia Institute of Technology. BusinessWeek names Frank one of Georgia Tech's Prominent Faculty in their national survey of business schools. The Kauffman Foundation Views Frank as one of the world's 75 thought leaders in entrepreneurship and innovation. Frank is an Alfred P. Sloan Industry Studies Fellow, and also holds a National Science Foundation (NSF) CAREER award, which "is a Foundation-wide activity that offers the National Science Foundation's most prestigious awards in support of...those teacher-scholars who most effectively integrate research and education...(NSF CAREER Award description). Frank has a wide range of teaching experience, including at the Georgia Institute of Technology, Georgetown University, Politenico di Milano, St. Gallen University (Switzerland), and the University of Washington. He received numerous teaching awards for excellence in the classroom. Frank's research interests lie in the areas of strategy, innovation, and entrepreneurship. To inform his research he has conducted extensive field work and executive training with leader corporations like Amgen, Daimler, Eli Lilly, GE Energy, GE Healthcare, Hyundai Heavy Industries (South Korea), Kimberly-Clark, Microsoft, McKesson, NCR, amount others. Frank regularly translates his research findings for wider audiences in articles in Forbes, MIT Sloan Management Review, Wall Street Journal, and elsewhere.

SKU	Nicht verfügbar
ISBN 13	9781260571233
ISBN 10	1260571238
Titel	ISE Strategic Management: Concepts
Autor	Frank Rothaermel
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	McGraw-Hill Education
Erscheinungsjahr	2020-03-24
Seitenanzahl	1152
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar