Jane Austen Boxed Set by Beth Pattillo

Jane Austen Boxed Set by Beth Pattillo

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services.

Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. Lessons from a Marketing Guru feature personal insights from real world practitioners, and Digital Spotlights highlight the ways in which social media and the Internet have transformed tourism, hospitality, and events the world over.

These features are further enhanced by Marketing in Action case-studies in each chapter that highlight the international realities of tourism, hospitality, and events marketing in practice. These include:

Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott's headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in Vietnam

The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions, and author-curated video links to make the examples in each chapter come to life.

Available with Perusall--an eBook that makes it easier to prepare for class
Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.

Pattillo, Beth: - Beth Pattillo is an ordained minister in the Christian Church (Disciples of Christ) who has served congregations in Missouri and Tennessee. She developed Faith Leader while an associate minister at Woodmont Christian Church in Nashville, and it has guided hundreds of participants to define, design, and implement the ministries to which God has called them.

SKU	Nicht verfügbar
ISBN 13	9780824932541
ISBN 10	0824932544
Titel	Jane Austen Boxed Set
Autor	Beth Pattillo
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Worthy Publishing
Erscheinungsjahr	2013-01-01
Seitenanzahl	832
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar