Killing Giants by Stephen Denny

Killing Giants by Stephen Denny

Killing Giants unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents' size to their advantage. Baidu has beaten Google at search in China, and the Boston Beer Company took on Budweiser with Sam Adams Boston Lager. Stephen Denny shows how even behemoths like Nike and Coca Cola are susceptible to small, even tiny, competitors, because of their size. Using a range of fresh case studies he explains how, by taking a fresh approach, you can carve out a larger chunk of any marketplace.

For start-up entrepreneurs, cash-strapped strategists, and other Davids armed only with their wits * Marty Neumeier, author of Zag *
If you want to take on the big boys and win, this is required reading * Michael Port, author of The Think Big Manifesto *
[Will] give you the stones to take out the Goliath in your industry * Roger von Oech, author of the Creative Whack Pack *
I almost ran out of ink underlining all the great thinking, insights, and stories * Eric Ryan, co-founder, Method *

Stephen Denny is the president of Denny Marketing, a consulting firm in the Bay Area. He spent over twenty years as a senior manager at premiere brands including Sony. He is a frequent contributing editor to The Daily Fix and Marketing Profs, and authors the marketing blog, Note to CMO.

SKU	Nicht verfügbar
ISBN 13	9780241953686
ISBN 10	0241953685
Titel	Killing Giants
Autor	Stephen Denny
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Penguin Books Ltd
Erscheinungsjahr	2011-03-31
Seitenanzahl	256
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar