Landing Page Optimization by Tim Ash

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Landing Page Optimization by Tim Ash

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Zusammenfassung

How much money are you losing because of poor landing page design? This book offers skills necessary to improve your bottom line, including: identifying mission critical parts of your website and their true economic value; defining important visitor classes and key conversion tasks; and, gaining insight on customer decision-making.

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Landing Page Optimization by Tim Ash

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you'll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

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Tim Ash is a recognized expert in the field of landing page optimization. He is the president of SiteTuners.com, a company that improves the conversion rates of website landing pages through state-of-the-art scientific testing. Tim has spoken internationally at such industry events as Search Engine Strategies, PC Expo, the Affiliate Summit, and Internet World. Visit Tim's book site at LandingPageOptimizationBook.com
SKU Nicht verfügbar
ISBN 13 9780470174623
ISBN 10 0470174625
Titel Landing Page Optimization
Autor Tim Ash
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag John Wiley and Sons Ltd
Erscheinungsjahr 2008-01-25
Seitenanzahl 384
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar