The Loyalty Effect
The Loyalty Effect
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Zusammenfassung
The business world seems to have given up on loyalty: many major corporations now lose - and have to replace - half their customers in five years, half their employees in four, and half their investors in less than one. This work shows why companies that ignore these defections face a dismal future of low growth, and shortened life expectancy.
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The Loyalty Effect by Frederick F Reichheld
The business world seems to have given up on loyalty: many major corporations now lose - and have to replace - half their customers in five years, half their employees in four, and half their investors in less than one. This work shows why companies that ignore these defections face a dismal future of low growth, and shortened life expectancy.
"E-Loyalty: Your Secret Weapon on the Web," with Phil Shefter (July/August 2000) "Learning from Customer Defections," (March/April 1996) "Loyalty-Based Management," (March/April 1993) "Zero Defections: Quality Comes to Services," with Earl Sasser (September/October 1990)
Fred Reichheld is a Director Emeritus of Bain & Company and a Bain Fellow. He is also the author of Loyalty Rules!.
| SKU | Nicht verfügbar |
| ISBN 13 | 9781578516872 |
| ISBN 10 | 1578516870 |
| Titel | The Loyalty Effect |
| Autor | Frederick F Reichheld |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Harvard Business Review Press |
| Erscheinungsjahr | 2001-09-14 |
| Seitenanzahl | 352 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |