Made to Stick by Chip Heath

Made to Stick by Chip Heath

NEW YORK TIMES BESTSELER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the fake news era.

Mark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them stick.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous kidney theft ring hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.

Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.

Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

Chip Heath is a Stanford Graduate School of Management lecturer. Meant to Stick, Switch, Decisive, and The Power of Moments are four New York Times bestseller books written by Chip and his brother Dan. Their works have been translated into thirty-three languages, including Thai, Arabic, and Lithuanian, and have sold over three million copies worldwide. Over 530 startups have benefited from his assistance in refining and articulating their strategy and vision. Chip is a Los Gatos, California resident.

SKU	Nicht verfügbar
EAN	9780739341346
Titel	Made to Stick
Veröffentlichungsdatum	2007-01-02
Format	Audiobook
Studio	Random House Audio Publishing Group
Buchzustand	Nicht verfügbar
Hinweis	Nicht verfügbar

By (author)	Chip Heath
By (author)	Dan Heath
Read by	Charles Kahlenberg