Manage For Profit, Not For Market Share
Manage For Profit, Not For Market Share
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Zusammenfassung
Contends that companies can extract a profit potential of 1 - 3 per cent of revenue by pursuing a profit, rather than a market share, orientation. Based on consulting work, this book lays out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways.
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Manage For Profit, Not For Market Share by Hermann Simon
The authors contend that companies can extract a profit potential by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways.
Hermann Simon is founder and Chairman of Simon-Kucher & Partners Strategy and Marketing Consultants (SKP), in Germany. Frank F. Bilstein and Frank Luby are Partners in SKP's Boston office.
| SKU | Nicht verfügbar |
| ISBN 13 | 9781591395263 |
| ISBN 10 | 1591395267 |
| Titel | Manage For Profit, Not For Market Share |
| Autor | Hermann Simon |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Hardback |
| Verlag | Harvard Business Review Press |
| Erscheinungsjahr | 2006-04-01 |
| Seitenanzahl | 240 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |