Managing Major Accounts by Chris Steward

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Managing Major Accounts by Chris Steward

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Teil der Marketing For Professionals S-Serie

Zusammenfassung

This work seeks to show that many firms possess unique, but usually intangible, assets which can be shaped and exploited to create a market differentiation. Structured into two sections, the text covers how to develop account strategy and the tools and tactics of account management practice.

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Managing Major Accounts by Chris Steward

This work seeks to show that many firms possess unique, but usually intangible, assets which can be shaped and exploited to create a market differentiation. Structured into two sections, the text covers how to develop account strategy and the tools and tactics of account management practice.

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SKU Nicht verfügbar
ISBN 13 9780077090692
ISBN 10 0077090691
Titel Managing Major Accounts
Autor Chris Steward
Serie Marketing For Professionals S
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag McGraw-Hill Education - Europe
Erscheinungsjahr 1996-02-01
Seitenanzahl 200
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.