Managing Retail Consumption

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Managing Retail Consumption

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Zusammenfassung

Looks at how retailing works and examines the narrative nature of retailing: how it can tell a story, and form a major element in the consideration of management of retail operations. This book also examines retail in its social context including examples and cases of numerous well known companies such as Tesco, Next and Galleries Lafayette.

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Managing Retail Consumption by Barry J Davies

Managing Retail Consumption locates retailing in its social context and develops the position that retailing can be regarded as a site of consumption, identity creation and pleasure.  It develops a consumption perspective, which provides a balanced approach between management and the social sciences.  The consumption perspective considers the way retail sites are created or manipulated with a view to understanding the interplay between the provider's requirements and the consumer's ability to manage, structure and edit their repertoire of responses.

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"…this book is well presented and offers some vignette type cases to support learning…" (The Marketing Review, Winter 2002)

Barry Davies and Philippa Ward are both of Cheltenham & Gloucester College of Higher Education, UK.

SKU Nicht verfügbar
ISBN 13 9780471489122
ISBN 10 0471489123
Titel Managing Retail Consumption
Autor Barry J Davies
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag John Wiley & Sons Inc
Erscheinungsjahr 2002-01-16
Seitenanzahl 440
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar