Managing the New Product Development Process by Dolan

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Managing the New Product Development Process by Dolan

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Managing the New Product Development Process by Dolan

The contents of this book are based on the HBS course New Product Development: An Analytical Approach. The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book's objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.

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SKU Nicht verfügbar
ISBN 13 9780201526271
ISBN 10 0201526271
Titel Managing the New Product Development Process
Autor Dolan
Buchzustand Nicht verfügbar
Verlag Pearson Education (US)
Erscheinungsjahr 1992-09-16
Seitenanzahl 392
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar